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A Guide To Choosing The Right Typography For Your Brand

Designing typographies is the essence of branding. They help set the tone for a company, create an identity, and build consumer trust. With so many typefaces available on the web, it can be hard to know which one is right for your brand. Choosing the suitable typeface for your business will be easier with this guide. So, if you’re ready to create a winning brand design, keep reading!

Identify Your Brand's Identity

Choosing a font for your brand requires you to keep a few things in mind. First, you need to think about the overall tone you want to communicate. Is your brand serious or playful? Elegant or modern? The font you choose should reflect these qualities. A serif font, for instance, dates back to the 15th century and is considered a classy and high-end font style. See how brands like Vogue and Time Magazine use typefaces. However, sans serif fonts provide a more modern and clean aesthetic, giving you a sense of minimalism in your design. Many large brands, including Spotify and Netflix, use sans serif typefaces in their logos. You can choose fonts that best reflect your brand if you figure this out.

Correct Typography Hierarchy For Brand

When choosing the right typography for your project, it’s crucial to maintain a sense of hierarchy. The most important text should be the largest and most prominent, while the least important text should be smaller and less noticeable. It will help your readers understand the hierarchy of your content and make it easier to navigate.

To maintain a typographic hierarchy, you will need to use a variety of typefaces, sizes, and styles. For example, you might use a large, bold typeface for your headline and a smaller, more subdued typeface for your body text. Or you might use a different typeface for your subheadings to help them stand out from the rest of your text.

  1. Primary type typeface that represents the overall brand.
  2. The secondary type enhances the primary type. 
  3. The tertiary type is perfect for accents.

Experiment with different typefaces, sizes, and styles to find the best combination for your project. Remember, you don’t need to stick to the rules – sometimes, a little creativity is all it takes to create a hierarchy that pops.

Versatility As Brand's Personality

Typography offers a wide range of choices. There are many options available, which can make it challenging to choose. Here’s a quick guide to help you get started.

  • Serif fonts – are the ones with the little feet on the letters. They’re classic and easy to read, making them great for long blocks of text. 
  • Sans serif fonts – are more straightforward and more modern. They’re easy to read on screens and often used for digital projects. 
  • Script fonts – are more decorative and can be tricky to read. They’re best used in small doses, such as for headlines or logos. 
  • Display fonts – are also decorative, but they’re more versatile than script fonts. You can use them in headlines, logos, and even small blocks of text.

List of the Best Fonts Available

There are many websites available on the Internet where you can download and install fonts for free and purchase. Some of our favorites are listed below:

  1. Google Fonts
  2. Adobe Fonts
  3. MyFonts
  4. Font Squirrel
  5. Font Starter Pack

Only a few of the excellent font options are listed here. Don’t be rushed; explore all the options to find the perfect fit.