The Chris Mbulu Trust

Chris Mbulu Trust

The CM Trust is a team made up of Chris’ family and friends who have joined forces to create a charity that focuses on educating and empowering the next generation.

  • Project: Website Design/Development
  • Lead Time: 63 Days
  • Sector: Charity

The Challenge & Result

In loving memory of Christian Mbulu, the team set us a challenge to create a website where users can view their services as well as appreciate the depiction and story of Chris. Our team of crafty individuals carefully designed a website that captures the essence of what The Chris Mbulu Trust stands for, plus their charitable efforts all in one bespoke and fully-responsive website. 

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How AI Can Impact The Web Design and Development Industry?

Introduction

In a consumer-driven market, it’s crucial to stay up-to-date with ever-shifting technological advancements. After all, customer service and experience remain central to business success in 2023. Artificial intelligence and related technologies have helped companies revolutionise website design and development — allowing them to make the most of their customers’ first interactions; improving the overall efficiency and productivity of the website development process. In this post, we will discuss how artificial intelligence will impact website design and development in 2023. So let’s cut to the chase and dive right in, shall we?

1. It makes website designing easier

The internet is brimming with AI-powered website builders. All you have to do is find the right one, and you will already be on your way to designing a brilliant website. The website builders can automate the entire design process, provide users with drag-drop functionality, and ensure the site is well-optimised.

2. Personalisation through dynamic customisation

The modern-day customer demands personalisation, and AI is helping website designers create a dynamic and personalised user experience. The ai-powered website design customisation process uses first and third-party user data to adapt and create unlimited unique preferences and attributes. Such customised experiences only catalyse business growth by reducing churn.

3. Impressive website development automation

Website development involves tedious and repetitive tasks that AI can efficiently automate, helping developers reduce redundancy. In addition, artificial intelligence can significantly speed up the website design process without losing focus on the critical aspects; this can help reduce the website development budget for small business owners.

4. Ensure scalable website designs

Scalability is critical to a successful website design as internet technologies and consumer behaviour tend to change rapidly. Through real-time machine learning, artificial intelligence learns to adapt to evolving patterns and suggests improvements leading to scalable designs. This also helps companies save recruitment costs, as AI automation can eliminate the need to hire experts.

5. Conduct effective consumer behaviour analysis.

AI’s ability to collect user data and generate real-time statistics helps conduct effective customer behaviour analysis. This makes it easier to analyse performance by considering the set performance metrics. As a result, AI ensures minimal outages while producing accurate results, helping companies save resources and time. In addition, the analysis can help companies generate more leads through personalisation and positive user experience. AI can even be useful for upselling and retargeting.

Final Thoughts!

The impact of AI can’t be more obvious. It is a technology that never ceases to evolve, only conducive to effective web design and development. Soon, website designers will undoubtedly rely on AI to achieve impactful web improvement leading to desired outcomes. However, it all depends on how we put artificial intelligence to use. If not applied carefully, AI can lead to security issues and create customer experiences that are either too straightforward or ingenuine. In other words, the impact of AI depends on website design and development depends entirely on how we use the technology. Did you find this post helpful? Let us know in the comments. Also, don’t forget to check out other informative posts on the blog!

AAB Productions

AAB Productions

AAB Productions International is a production house providing opportunities for upcoming filmmakers to produce and create innovative stories for underrepresented groups on screen, whilst evolving their filmmaking skills and networking within the screens industry.

  • Project: Website Design/Development
  • Lead Time: 75 Days
  • Sector: Production Company

The Challenge & Result

AAB challenged us to design & develop a modern and unique website for their production company. Our team of creatives produced a clean edge cutting website that compliments the brand image of AAB. 

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Six Reasons Why Web Designers Are Moving Out of Big Cities

Introduction

The word’s in — designers and other creatives are leaving big cities post-pandemic for a life in the countryside. Urbanites are eager to quit city life and find a property by the sea or country village. Indeed, many of these creatives plan to return to the cities. But a significant number have decided to stay! What drives these designers to move back to the rural and semi-rural areas? In this post, we have shortlisted some of the most common reasons why designers are moving out of big cities. Let’s cut to the chase, shall we?

1. They need more space

City life is ridiculously crowded, and we understand why. Most people leave the suburbs and move to cities in search of better job opportunities and lifestyles. Such growth-seeking and capitalism-driven exodus have turned cities into a suffocating, jam-packed swarm of opportunistic people, where everyone is blindly stamping over each other. It’s overwhelming and makes it difficult for creative people to stay inspired in such a ruckus. The countryside is the answer.

2. Nature is calling!

We might have everything at the click of a button in cities. But, it’ll never bring or match the calmness and serenity of a seaside or a village. For a creative person, it is imperative to fully immerse in the space and beauty of nature. The move can be considered a positive source of creative inspiration that propels designers to make a fresh start, especially post-pandemic.

3. New sources of inspiration

As you move further away from the cities, you will find it easier to find new inspiration for creative work. The simplicity of village life might bother you for a while. But, the more you live in it, the more you’ll embrace the trickling rivers, sun-soaked hazy meadows, breathtaking sunsets, scintillating sceneries, and more. These are enough to fuel a creative soul.

4. Rising costs of city life

Inflation has been hitting us where it hurts the most. The rising costs of accommodation and food are simply the go-to reason behind creatives leaving the cities. These are trying times and it’s important to save money to stay afloat in the coming future. The soaring fuel prices only add to the misery. The rising costs of living also bring along stress, which can significantly ruin a creative mindset.

5. City life isn’t for everybody

Indeed, city life offers tons of growth opportunities. But, life here can be extremely limiting. You have rules for everything. Everyone on the street is judging each other by what they wear, how they walk, and the way they talk. Finding people fighting or protesting for something is a common occurrence in big cities. No wonder why most people have their earphones plugged in on their commute. Music is their temporary escape.

6. A move towards a healthier life

Life in the countryside is much healthier. You breathe in the fresh air, consume fresh food, and interact with people that have a simpler way of thinking and living. People are welcoming and warm-hearted. The whole experience is nothing less than therapy. It’s a designers’ paradise.

Conclusion

Moving out of big cities and planning a life in the countryside is a commitment that requires significant thought and courage. More than that, it demands hard work to live a creative life outside of the city. We believe that it’s a move that makes you appreciate life a bit more as things can get a little lonely after a while. But the move brings along peace and tranquility in life, something that effectively refuels the mind and heart for the creative endeavors ahead. Did you find this post helpful? Let us know in the comments. Also, don’t forget to check out other informative posts on the blog!

Why Businesses Need to Keep Their Websites Updated?

Introduction

The online world of business never sits still. Perfection is a distant dream as there’s always an opportunity to improve. This is mostly because you can never run out of optimizations that can boost your website’s overall performance. Most importantly, you will have to focus on how fast your business website can load and serve the information an online user is looking for — all this while ensuring a beautiful web design optimized for superior UX! Well, we have shortlisted several reasons why businesses need to keep their sites updated. Let’s read through them, shall we?

1. To keep the site responsive and mobile friendly

Online users come on the internet in search of information, entertainment, or just to make product purchases and they do that using different smart mobile devices. Your website should be able to cater to their needs on these devices, i.e., offer responsiveness and mobile-friendliness.

2. To keep the content up-to-date

Google prefers sites on its search results that publish fresh content regularly. So, if you want to rank higher on the search engine, you have to push out fresh content. More importantly, the content must help the target audience solve problems. You can do that by targeting the search queries entered by your target users.

3. To keep improving the user experience

Where would you rank your website for ease of use? The potential customers landing on your site should find it easier to navigate and search for the required information. Make sure the menus are not cluttered, colors and themes are logically selected, and the design is simple to understand.

4. To ensure easy integrations and updates

Your business website will require certain integrations that will enhance its performance and user experience. Most website design platforms like WordPress and Elementor release crucial design updates. If you install these updates regularly, you can ensure a well-performing website that is ready for future integrations.

5. To keep improving the website’s appearance

How your website appears to your target audience can make or break your online business. So, make sure you understand your target user well. Know which colors and themes work best for the audience. You should keep experimenting with the website’s appearance to figure out the right mix of written and visual content, colors, elements, and contrasts.

6. To boost the website speed

Modern-day consumers are smart and, at the same time, impatient. They will move to your competitors if your business site doesn’t load quickly or ruins their online experience. A business website should load within 2 seconds of users clicking on your link. Updating the website gives you the opportunity to optimize the content on the site for speed.

7. To keep the site secure

Lastly, one should look forward to updating their business websites to ensure they have the recent security patches and certificates. This is important because a secure site not only keeps the site’s content safe but also ensures the safety of people using it.

Final thoughts!

There you have it. We have shared why your business website should not stop upgrading, ever. The more you update the site for better performance, the easier it will be to keep your online business competent. As more and more businesses pivot and make their transition to the world of the internet, it is imperative that you always stay prepared for new trends and opportunities. That’s the only way to stay competitive in the digital age. Did you find this post helpful? Let us know in the comments. Also, don’t forget to check out other informative posts on the blog!

Z-Effect Marketing

Z-Effect Marketing

A social media agency providing effective social media services. The agency works with predominantly food brands to help transform their  marketing strategy and ignite growth. 

  • Project: Branding, Logo & Website
  • Lead Time: 65 Days
  • Sector: Social Media Agency

The Challenge & Result

Z-Effect Marketing tasked us to create them a unique brand identity and website to rival their competition. Out team of creatives developed Z-Effect a powerful stand out logo which depicts both the Z and E. Our designers further designed and developed a fully responsive website for Z-Effect Marketing.

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JRK Hair

JRK Hair

J Rose Kingdom (JRK) – A premium hair & beauty brand with a focus on providing luxury hair products that bring out the inner ‘queen’ in women.

  • Project: Branding, Logo
  • Lead Time: 17 Days
  • Sector: Hair & Beauty

The Challenge & Result

JRK challenged us to create their whole brand image and identity. Our team designed a bespoke and minimalistic logo along with brand colours and guidelines. The serif typeface used along with isolating the initials from the word-mark offered a more premium feel to the brand. 

Big Bite Socials

Big Bite Socials

A social media agency that are focused on creating a bespoke family of food & drink brands to grow with. A family – not an agency.

  • Project: Branding, Logo & Website
  • Lead Time: 35 Days
  • Sector: Social Media Agency

The Challenge & Result

Big Bite Socials challenged us to create their whole brand image and identity. Our team crafted a unique and minimal logo which depicts exactly what Big Bite Socials represent. Our team then sought to develop a fully responsive website for the social agency.

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ADK Property Group

ADK
Property Group

A Development Group Delivering Elite Homes and raising the levels of accommodation through the passion of quality and design.

  • Project: Branding & Logo
  • Lead Time: 15 Days
  • Sector: Property Development

The Challenge & Result

Our team were tasked to design a professional brand image that represented ADK best. Our team of designers decided to use the initials of ADK and establish a distinctive lettermark logo for ADK Property Group. 

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Kofi Agyemang

Kofi
Agyemang

A serial tech entrepreneur co-founder of Koerge & highly skilled in Web Development.

  • Project: Branding
  • Lead Time: 10 Days
  • Sector: Tech Entrepreneur
Branding

The Challenge & Result

Kofi Agyemang tasked us to create a logo to represent his personal brand. He wanted to go for a logo which was minimal but professional and also signified his initials K & A. Our team of creatives delivered this bespoke logo for Kofi which is now used across all his social media platforms!