How Artificial Intelligence Will Impact the Future of Website Design?

Introduction

The existing orthodox web design and development technologies are marred by challenges such as manual processes, limited scalability, complex integration, low security, difficult adaptation to user preferences, and more. The advent of artificial intelligence has proven to be a dominant website design and development alternative that can overcome the above-mentioned challenges while ensuring hyper-personalized user experiences. Therefore, it is crucial for you to understand how AI can impact the future of website design and how it can contribute to an effective design and user experience strategy. Let’s get started!

1. Ensure a personalized buying experience

The advent of ADI or Artificial Design Intelligence will ensure a personalized store or web experience. The idea of extending a perfectly personalized online shopping environment will create new challenges for AI, which can be effectively overcome using extensive data sampling. This will be pivotal as brands realize the limitations of a one-size-fits-all approach to eCommerce and marketing.

2. Better recognition and interactions

With AI-driven chatbots, developers will soon be able to experience natural conversations on their sites. The chatbots are expected to become stronger and more efficient in recognizing human emotions — making it easier for online shoppers to communicate and make quick purchases. This will shorten the buyer journey without jeopardizing the user experience.

3. Effective performance optimization

Automated performance optimization is a major advantage of AI-driven website designs. AI can single-handedly optimize page load times, responsiveness, and accessibility while significantly reducing bounce rates. AI-driven automated testing and optimization prove to be a tool that helps website designers optimize for better user experience, SEO, and an overall better website.

4. Increased efficiency

Futuristic website designs are expected to be more efficient. Thus, AI will have to ensure website design and development processes are more efficient than ever. This can be done if artificial intelligence allows collaboration and communication between design team members, engineers, and brand owners — a future prospect of ADI. This can be made possible if the stakeholders in a project comply with shared language and design principles.

5. Highly generative design

Artificial intelligence has the power to analyze and optimize designs, especially elements like layout, color, typography, and more. The upcoming ADIs will be able to generate new and innovative website designs — helping designers come up with more effective and visually appealing designs. The increased creativity will be a result of extensive user data samplings such as demographic, behavior, and interests.

Final Thoughts!

As a website developer, you cannot ignore AI-driven advancements. They offer improved user experience, enhanced security, better decision-making, improved accessibility, and increased efficiency. AI’s role in website design and development is becoming more and more intricate as it possesses the power to sample extensive user behavior data and advanced computing resources to introduce reliable automation and provide personalized user experiences. As AI improves, it will essentially take matters into its own hands — surpassing the average human intelligence. Did you find this post helpful? Let us know in the comments. Also, don’t forget to check out other informative posts on the blog!

Famous Hair

Famous Hair

Famous Hair is a hair and beauty lounge based in London, initially created in 2016 by a mother and son passionate about bringing Afro-Caribbean hair styling to the Bromley area.

  • Project: Branding & Wix Website Redesign
  • Lead Time: 33 Days
  • Sector: Hair & Beauty
Branding

The Challenge & Result

Famous Hair contacted us for a rebrand and refurbishment of their old Wixsite.

Famous Hair still wanted to retain the star in their original logo but still allowed us to create something unique, professional, yet, outstanding. In addition, we wanted the font used to be the prominent face of the logo, so we sought to use one that had a unique element but was bold. The fond Federo, known for its sophistication, was used as the predominant piece of the logo, with the star implemented to give a bespoke feel to the logo. Lastly, we changed the original colours of Famous Hairs logo to gold, offering it a more premium and luxurious feel, which is what Famous wanted to go for.

 

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The Result

After we gave Famous a fresh new look, our crafty Web Designers got to work to create Famous their desired website. We wanted to prioritise the seamlessness of booking an appointment, so we decided to go for a one-page website that Famous loved. We determined this would make it easy for users to find all information about Famous and make a booking. Where Famous were finding it hard for their customers to book appointments, the fully responsive website we created for them increased their bookings by 147%, leading to more than 270 bookings month on month for their Hair salon.

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turnhome

turnhome

A property company offering top-quality serviced accommodations for short-term stays in London.

  • Project: Branding
  • Lead Time: 19 Days
  • Sector: Property
Branding

The Challenge & Result

Turnhome turned to us to create a modern, minimalistic property logo with an edge of tech, so we sought to design a logo that embodied this. Our designers decided to use a house as the centre point of the logo with an arrow pointing inwards, simply but professionally demonstrating ‘Turnhome.’ The typeface used for the wordmark was ‘Walkway’; we believed this fit the edge of tech and contemporary feel Turnhome was adamant on.

The Roundtable Company

The Roundtable Company

The Roundtable is a family-run private catering company culminating in a passion for food and excellent hospitality.

  • Project: Rebranding
  • Lead Time: 23 Days
  • Sector: Private Catering
Branding

The Challenge & Result

The Roundtable entrusted us with their rebranding. They wanted to retain the sophistication of their current logo but implement a more modern and professional feel to their brand, so our crafty brand designers got to work and made it happen.
We wanted to keep the logo clean and minimalistic, which was a challenge because of the many words associated with the brand. After bouncing several ideas, we concluded by using the primary word as the prominent piece for the logo. In addition, we decided to use the font Cinzel for this piece as it merges a contemporary and premium feel, which fits their brand.

Tabitha Childcare

Tabitha Childcare

Tabitha Childcare is a team of dedicated and experienced Ofsted-registered childminders in Croydon passionate about providing a nurturing and stimulating environment for children to learn, play, and grow.

  • Project: Rebranding
  • Lead Time: 25 Days
  • Sector: Childcare
Branding

The Challenge & Result

Tabitha Childcare contacted us about a rebranding. They needed a modern logo that depicted precisely what they did. So we created children’s illustrations to capture the essence of a nursery while maintaining their brand colours to sustain their image. We chose to continue using a light pastel purple for their logo as it represents delicateness, creativity and ambition, fitting with Tabitha Childcare’s personality. In addition, the typeface Jua we used for their logo offers a playful feel with its round curves, which we knew would work well for them.

Double Point Accountancy

Double Point Accountancy

A London-based accounting firm consisting of certified Chartered Accountants with more than 30 years of combined expertise.

  • Project: Digital Marketing
  • Lead Time: 5 Months (on-going)
  • Sector: Finance
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The Challenge & Result

Double Point Accountancy, a London-based accounting firm, challenged us to grow their brand awareness, bolster their engagement & most importantly, increase their client acquisition using specific channels. So our team set out to build on their pre-existing audience and create a large, loyal online community keen to acquire their services.

After conducting our social media audit, we discovered they needed content production and creative direction. As a result, our team of experts launched their TikTok channel, bolstered their engagement, established their online community and implemented an aggressive Reels strategy. After joining us, Double Point has gained over 10 new consultation calls monthly!

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How to Use Artificial Intelligence to Improve Website Design and Development?

Introduction

Faster, more accurate, and affordable — the quest to achieve the technological trident has pushed mankind to develop solutions that have simply revolutionized the world of website design and development. Artificial intelligence, being one of them, has brought an unprecedented change in the game — making it imperative for developers to learn how to use it. Here, we have shortlisted some ways brands and website developers can use artificial intelligence to improve website design and development.

1. Use Artificial Design Intelligence (ADI)

ADI or Artificial Design Intelligence has improved how people used to build websites. AI-designed websites are quickly becoming a staple as these cover the basics — from design to structure to content. The best thing about using ADI is its reliability since the design recommendations are based on masses of data that it has been trained on. We highly recommend you check out Wix ADI to gain hands-on experience in building websites using AI.

2. Chatbots for UX personalization

As a brand owner or marketer, you want to shorten the steps it takes a user to convert. AI-driven chatbots make this a reality by helping users find what they want in an instant — all this by typing a natural language question! The chatbot can be trained to answer these questions and generate results that simplify the buyer journey. Integrate the chatbots into websites, apps, and software and you’ll have a highly effective personalization tool at your disposal!

3. Enable a voice-based search experience

AI can effectively make a website conducive to voice search. Smart chatbots can register the questions users speak into their smartphones and use voice-optimized AI to find the correct information. The chatbot can also be trained to speak the results back to the user — ensuring a quick, easy, and complete user interface that provides credible information.

4. SEO AI makes optimization simpler

Are you developing a website? Soon, you’ll realize what a battle search engine optimization really is. SEO can be extremely grueling as there are several moving parts (headings, keywords, meta content, topics, and more) and all have to work in harmony. With SEO AI, you can easily shunt the process and use artificial intelligence to pick the right keywords, topics, and headings for your website. SEO AI tools can even create copies with perfect keyword integration to match Google’s AI.

5. Consistent and reliable vulnerability testing

Website designing and testing don’t need to be a hands-on job anymore. Artificial intelligence can efficiently run these tests, watch the results, make the necessary adjustments, and rerun the tests to generate optimal results. AI-driven automation tools can maintain these simple tests to save developers time and energy without jeopardizing quality.

Final Thoughts!

Indeed, AI is becoming more and more significant across web design and development. But, the technology isn’t powerful enough to eliminate human interference. In other words, it is not going to replace web developers and designers. However, the use of AI can play a massive role in designing highly scalable solutions based on data and applying them to improve website designs. Artificial intelligence is a huge stride forward toward building better website experiences for users as well as for developers. Did you find this post helpful? Let us know in the comments. Also, don’t forget to check out other informative posts on the blog!

The Chris Mbulu Trust

Chris Mbulu Trust

The CM Trust is a team made up of Chris’ family and friends who have joined forces to create a charity that focuses on educating and empowering the next generation.

  • Project: WordPress Website Design/Development
  • Lead Time: 63 Days
  • Sector: Charity

The Challenge & Result

In loving memory of Christian Mbulu, the team entrusted us to create a home where users can view their charitable services and appreciate the portrayal and story of the late professional footballer, Chris Mbulu.
Our crafty individuals carefully designed a website that captures what The charity represents, their charitable efforts, and the memories of Chris, all in one bespoke and fully-responsive website.

Optimising the website helped increase their donations by 115.7% and made it easier for users to reach them on Google, with 47.9% of organic traffic coming from searching for the name ‘Christian Mbulu.’

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How AI Can Impact The Web Design and Development Industry?

Introduction

In a consumer-driven market, it’s crucial to stay up-to-date with ever-shifting technological advancements. After all, customer service and experience remain central to business success in 2023. Artificial intelligence and related technologies have helped companies revolutionise website design and development — allowing them to make the most of their customers’ first interactions; improving the overall efficiency and productivity of the website development process. In this post, we will discuss how artificial intelligence will impact website design and development in 2023. So let’s cut to the chase and dive right in, shall we?

1. It makes website designing easier

The internet is brimming with AI-powered website builders. All you have to do is find the right one, and you will already be on your way to designing a brilliant website. The website builders can automate the entire design process, provide users with drag-drop functionality, and ensure the site is well-optimised.

2. Personalisation through dynamic customisation

The modern-day customer demands personalisation, and AI is helping website designers create a dynamic and personalised user experience. The ai-powered website design customisation process uses first and third-party user data to adapt and create unlimited unique preferences and attributes. Such customised experiences only catalyse business growth by reducing churn.

3. Impressive website development automation

Website development involves tedious and repetitive tasks that AI can efficiently automate, helping developers reduce redundancy. In addition, artificial intelligence can significantly speed up the website design process without losing focus on the critical aspects; this can help reduce the website development budget for small business owners.

4. Ensure scalable website designs

Scalability is critical to a successful website design as internet technologies and consumer behaviour tend to change rapidly. Through real-time machine learning, artificial intelligence learns to adapt to evolving patterns and suggests improvements leading to scalable designs. This also helps companies save recruitment costs, as AI automation can eliminate the need to hire experts.

5. Conduct effective consumer behaviour analysis.

AI’s ability to collect user data and generate real-time statistics helps conduct effective customer behaviour analysis. This makes it easier to analyse performance by considering the set performance metrics. As a result, AI ensures minimal outages while producing accurate results, helping companies save resources and time. In addition, the analysis can help companies generate more leads through personalisation and positive user experience. AI can even be useful for upselling and retargeting.

Final Thoughts!

The impact of AI can’t be more obvious. It is a technology that never ceases to evolve, only conducive to effective web design and development. Soon, website designers will undoubtedly rely on AI to achieve impactful web improvement leading to desired outcomes. However, it all depends on how we put artificial intelligence to use. If not applied carefully, AI can lead to security issues and create customer experiences that are either too straightforward or ingenuine. In other words, the impact of AI depends on website design and development depends entirely on how we use the technology. Did you find this post helpful? Let us know in the comments. Also, don’t forget to check out other informative posts on the blog!

AAB Productions

AAB Productions

AAB Productions International is a production house providing opportunities for upcoming filmmakers to produce and create innovative stories for underrepresented groups on screen, whilst evolving their filmmaking skills and networking within the screens industry.

  • Project: WordPress Website Design/Development
  • Lead Time: 75 Days
  • Sector: Production Company
Web Design

The Challenge & Result

AAB trusted us to design & develop a modern and unique website for their production company. We first immersed ourselves in the brand’s personality to understand its target audience to help envision the user experience. As well as prioritising aesthetics, we wanted to ensure that users were aware of the several services, events and charity donations required, which was essential to AAB.

We designed AAB, a modern, cutting-edge and optimised website that helped AAB thrive in a highly competitive industry. Our website offered them a professional brand face, gained them 137.9% more donations online and increased their enquiries for events by 25.3%.

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