Six Reasons Why Web Designers Are Moving Out of Big Cities

Introduction

The word’s in — designers and other creatives are leaving big cities post-pandemic for a life in the countryside. Urbanites are eager to quit city life and find a property by the sea or country village. Indeed, many of these creatives plan to return to the cities. But a significant number have decided to stay! What drives these designers to move back to the rural and semi-rural areas? In this post, we have shortlisted some of the most common reasons why designers are moving out of big cities. Let’s cut to the chase, shall we?

1. They need more space

City life is ridiculously crowded, and we understand why. Most people leave the suburbs and move to cities in search of better job opportunities and lifestyles. Such growth-seeking and capitalism-driven exodus have turned cities into a suffocating, jam-packed swarm of opportunistic people, where everyone is blindly stamping over each other. It’s overwhelming and makes it difficult for creative people to stay inspired in such a ruckus. The countryside is the answer.

2. Nature is calling!

We might have everything at the click of a button in cities. But, it’ll never bring or match the calmness and serenity of a seaside or a village. For a creative person, it is imperative to fully immerse in the space and beauty of nature. The move can be considered a positive source of creative inspiration that propels designers to make a fresh start, especially post-pandemic.

3. New sources of inspiration

As you move further away from the cities, you will find it easier to find new inspiration for creative work. The simplicity of village life might bother you for a while. But, the more you live in it, the more you’ll embrace the trickling rivers, sun-soaked hazy meadows, breathtaking sunsets, scintillating sceneries, and more. These are enough to fuel a creative soul.

4. Rising costs of city life

Inflation has been hitting us where it hurts the most. The rising costs of accommodation and food are simply the go-to reason behind creatives leaving the cities. These are trying times and it’s important to save money to stay afloat in the coming future. The soaring fuel prices only add to the misery. The rising costs of living also bring along stress, which can significantly ruin a creative mindset.

5. City life isn’t for everybody

Indeed, city life offers tons of growth opportunities. But, life here can be extremely limiting. You have rules for everything. Everyone on the street is judging each other by what they wear, how they walk, and the way they talk. Finding people fighting or protesting for something is a common occurrence in big cities. No wonder why most people have their earphones plugged in on their commute. Music is their temporary escape.

6. A move towards a healthier life

Life in the countryside is much healthier. You breathe in the fresh air, consume fresh food, and interact with people that have a simpler way of thinking and living. People are welcoming and warm-hearted. The whole experience is nothing less than therapy. It’s a designers’ paradise.

Conclusion

Moving out of big cities and planning a life in the countryside is a commitment that requires significant thought and courage. More than that, it demands hard work to live a creative life outside of the city. We believe that it’s a move that makes you appreciate life a bit more as things can get a little lonely after a while. But the move brings along peace and tranquility in life, something that effectively refuels the mind and heart for the creative endeavors ahead. Did you find this post helpful? Let us know in the comments. Also, don’t forget to check out other informative posts on the blog!

Why Businesses Need to Keep Their Websites Updated?

Introduction

The online world of business never sits still. Perfection is a distant dream as there’s always an opportunity to improve. This is mostly because you can never run out of optimizations that can boost your website’s overall performance. Most importantly, you will have to focus on how fast your business website can load and serve the information an online user is looking for — all this while ensuring a beautiful web design optimized for superior UX! Well, we have shortlisted several reasons why businesses need to keep their sites updated. Let’s read through them, shall we?

1. To keep the site responsive and mobile friendly

Online users come on the internet in search of information, entertainment, or just to make product purchases and they do that using different smart mobile devices. Your website should be able to cater to their needs on these devices, i.e., offer responsiveness and mobile-friendliness.

2. To keep the content up-to-date

Google prefers sites on its search results that publish fresh content regularly. So, if you want to rank higher on the search engine, you have to push out fresh content. More importantly, the content must help the target audience solve problems. You can do that by targeting the search queries entered by your target users.

3. To keep improving the user experience

Where would you rank your website for ease of use? The potential customers landing on your site should find it easier to navigate and search for the required information. Make sure the menus are not cluttered, colors and themes are logically selected, and the design is simple to understand.

4. To ensure easy integrations and updates

Your business website will require certain integrations that will enhance its performance and user experience. Most website design platforms like WordPress and Elementor release crucial design updates. If you install these updates regularly, you can ensure a well-performing website that is ready for future integrations.

5. To keep improving the website’s appearance

How your website appears to your target audience can make or break your online business. So, make sure you understand your target user well. Know which colors and themes work best for the audience. You should keep experimenting with the website’s appearance to figure out the right mix of written and visual content, colors, elements, and contrasts.

6. To boost the website speed

Modern-day consumers are smart and, at the same time, impatient. They will move to your competitors if your business site doesn’t load quickly or ruins their online experience. A business website should load within 2 seconds of users clicking on your link. Updating the website gives you the opportunity to optimize the content on the site for speed.

7. To keep the site secure

Lastly, one should look forward to updating their business websites to ensure they have the recent security patches and certificates. This is important because a secure site not only keeps the site’s content safe but also ensures the safety of people using it.

Final thoughts!

There you have it. We have shared why your business website should not stop upgrading, ever. The more you update the site for better performance, the easier it will be to keep your online business competent. As more and more businesses pivot and make their transition to the world of the internet, it is imperative that you always stay prepared for new trends and opportunities. That’s the only way to stay competitive in the digital age. Did you find this post helpful? Let us know in the comments. Also, don’t forget to check out other informative posts on the blog!

The Complete Guide to Branding Your Business in 2022

Buying products involves more than just buying the physical item. The brand is also part of the deal. Brands promise unique experiences that come with their products. Companies cultivate their brands so that you think of them a certain way.

Take Coca-Cola, for example. Coke isn’t just a soda – it’s a refreshment, a way to enjoy a moment with friends. That’s the brand promise that Coke has cultivated over the years. And when you buy a Coke, you’re buying into that promise.

A strong brand can make a product more valuable, even if the physical product itself is not any different from other products on the market

What Is Branding?

A name is often the first thing people think of when they hear the word “brand.” Branding is one of the most important aspects of any business, large or small. A brand sets a company apart from its competitors and is what customers will remember. A strong brand will help a company to build trust, customer loyalty, and name recognition. 

A brand typically consists of a name, tagline, logo or symbol, design, brand voice, and more. These elements work together to create a unique and memorable brand identity. For example, when you think of Nike, you likely think of their “Just Do It” slogan and swoosh logo. These are both examples of branding. Nike has created a strong, easily recognizable brand, and its slogan is memorable.

What is the importance of branding for your business?

As a business owner, you know that branding is essential. But you may not realize just how crucial branding can be to the success of your business. Branding gives your business identity beyond its product or service. A product gives consumers a sense of belonging and a sense of connection. Branding makes your business memorable. It’s the face of your company and helps consumers distinguish your business across every medium (which I will discuss later). Branding supports your marketing and advertising efforts. It helps your promotion pack that extra punch it needs to stand out from the competition. And perhaps most importantly, branding can be the deciding factor for consumers when they make a purchase decision. A Capgemini study found that users who feel connected to a brand spend twice as much money as those who don’t.

Creating A Brand: A Step-By-Step Guide

When starting a business, one of the most important things you can do is create a strong brand. There are a few key things to keep in mind when creating a brand for your business:

Step 1 - Target Audience

Before creating a brand, you need to know your target audience. Your product or service should appeal to a specific group of people based on their age, gender, interest, and needs.

Step 2 - Mission Statement

Once you know your target audience, you can establish your mission statement. It summarizes what your brand is all about and what you hope to achieve.

Step 3 - Create a Value Proposition

After you have your mission statement, it’s time to define your values, features, and benefits. What makes your brand unique? Why should people buy from you instead of your competitors? Answering these questions will help you to create a brand that stands out from the rest.

Step 4 - Visual Assets

Once you know what makes your brand special, you can start to create your visual assets. It includes your logo, color scheme, and overall aesthetic. You want your brand to be recognizable and consistent across all platforms.

Step 5 - Brand Voice

Finally, you need to find your brand voice. It is how you communicate with your customers and the overall tone of your brand. Are you friendly and casual or formal and professional? Finding the right voice for your brand will help you to connect with your target audience.

Step 6 - Brand Voice

Once you have all these elements, you can start marketing your brand. It includes creating content, advertising, and promoting your brand across all channels. By taking the time to create a strong brand, you’ll be able to connect with your customers and build loyalty.

How To Create A Catchy Logo For Your Brand: 6 Tips

Creating a perfect logo is an art. It’s not as simple as throwing together some text and graphics and calling it good. There are many factors to consider, from the colours you use to the font you choose. But with some know-how, you can create a logo that perfectly represents your business. So whether you’re just starting or looking to update your current logo, read on for tips and ideas that will help you create an eye-catching and memorable logo.

 Read on for tips!

The Picture Says It All

It is essential to understand that a logo represents what your brand stands for, so why not show your customers what you do instead of telling them? You can communicate your identity by using simple icons.

In addition to being a designer’s best friend, visual puns are the best tool to convey that Chip Bites are a food company – here, Chip Bites use a quirky pun to convey this. Creating a circle that overlaps with the background colour is quickly done by placing two circles of the same colour over each other.

Keep Logos Clean By Using Empty Space

When it comes to logo design, less is often more. A clean and simple logo can be just as effective – if not more so – than a busy and complex one.

Keeping your logo “clean,” which means “lots of blank space,” will help people read it no matter where they stand or how small it is. Blank space is used here to invoke calm in Jasmin Yoga.

Think Creatively By Using Shapes

Think outside the box when creating a logo – or in this case, inside the shapes. Using shapes in your logo design can help add interest and dimensionality, making it more attractive and professional.

Boxed-in logos work digitally on letterhead, slide shows, promotional products like writing instruments or wristbands, and cross-platform branding.

Logo Relies Heavily On Colour

Colour can create contrast, convey a message, or make a design visually appealing. An effective logo design can also use to tie disparate elements together. 

When choosing colours for a logo, it’s essential to consider both the meaning of the colours and how they will work together. Creating an aesthetic balance can be challenging with black and white. A good colour combination can make a big difference.

Refine Name And Tagline

Your name and tagline are two of the most valuable elements of your logo. They should be reflective of your brand and what you do. Make sure to keep them in mind when creating your logo.

If you do not know what it stands for, take a moment to brainstorm your brand. List the words that describe your business. Creating a logo that represents your brand begins once you understand it well.

Aim For Alignment

When designing a logo, it’s vital to ensure all the elements are well-aligned. It includes the name, tagline, and icon. Attention to alignment, symmetry, and negative space are critical to creating a successful logo. 

If your elements are all over the place, it will be difficult for people to understand what your logo is supposed to represent. An aligned logo conveys stability and orderliness, which people seek in brands and companies.

A Guide To Choosing The Right Typography For Your Brand

Designing typographies is the essence of branding. They help set the tone for a company, create an identity, and build consumer trust. With so many typefaces available on the web, it can be hard to know which one is right for your brand. Choosing the suitable typeface for your business will be easier with this guide. So, if you’re ready to create a winning brand design, keep reading!

Identify Your Brand's Identity

Choosing a font for your brand requires you to keep a few things in mind. First, you need to think about the overall tone you want to communicate. Is your brand serious or playful? Elegant or modern? The font you choose should reflect these qualities. A serif font, for instance, dates back to the 15th century and is considered a classy and high-end font style. See how brands like Vogue and Time Magazine use typefaces. However, sans serif fonts provide a more modern and clean aesthetic, giving you a sense of minimalism in your design. Many large brands, including Spotify and Netflix, use sans serif typefaces in their logos. You can choose fonts that best reflect your brand if you figure this out.

Correct Typography Hierarchy For Brand

When choosing the right typography for your project, it’s crucial to maintain a sense of hierarchy. The most important text should be the largest and most prominent, while the least important text should be smaller and less noticeable. It will help your readers understand the hierarchy of your content and make it easier to navigate.

To maintain a typographic hierarchy, you will need to use a variety of typefaces, sizes, and styles. For example, you might use a large, bold typeface for your headline and a smaller, more subdued typeface for your body text. Or you might use a different typeface for your subheadings to help them stand out from the rest of your text.

  1. Primary type typeface that represents the overall brand.
  2. The secondary type enhances the primary type. 
  3. The tertiary type is perfect for accents.

Experiment with different typefaces, sizes, and styles to find the best combination for your project. Remember, you don’t need to stick to the rules – sometimes, a little creativity is all it takes to create a hierarchy that pops.

Versatility As Brand's Personality

Typography offers a wide range of choices. There are many options available, which can make it challenging to choose. Here’s a quick guide to help you get started.

  • Serif fonts – are the ones with the little feet on the letters. They’re classic and easy to read, making them great for long blocks of text. 
  • Sans serif fonts – are more straightforward and more modern. They’re easy to read on screens and often used for digital projects. 
  • Script fonts – are more decorative and can be tricky to read. They’re best used in small doses, such as for headlines or logos. 
  • Display fonts – are also decorative, but they’re more versatile than script fonts. You can use them in headlines, logos, and even small blocks of text.

List of the Best Fonts Available

There are many websites available on the Internet where you can download and install fonts for free and purchase. Some of our favorites are listed below:

  1. Google Fonts
  2. Adobe Fonts
  3. MyFonts
  4. Font Squirrel
  5. Font Starter Pack

Only a few of the excellent font options are listed here. Don’t be rushed; explore all the options to find the perfect fit.