Black Essence London; created for women to “Find their essence and Own their Essence”, by providing them with quality hair.
Black Essence London challenged us to create a logo that brings out the ‘essence’ of beauty but also gives off a luxurious feel. We designed a logo that depicts the beauty implications of Black Essence but is also minimal and bold to stand out.
We wanted to keep the Black Essence London Logo simple but effective. Montserrat was the font used for the B & E symbol in which we carefully joined them together to give a fine professional face. Using Gruppo as the type for the wordmark gave the logo a sophisticated premium tone.