Black Essence London

Black Essence London came to us to create a logo for them that brings out the ‘essence’ of beauty but also gives off a luxurious feel. So our team of creatives got to work and designed an attractive yet bold and minimal logo to stand out against the competition. We saw the opportunity to use the letter B as a silhouette of a woman with hair to retain the salon and beauty image of Black Essence, which their team absolutely adored!

The fully responsive website we created for Black Essence gained a 13.7% conversion rate and a 119.7% increase in sales, considering they had been operating solely offline before. Furthermore, using optimised keywords, we were also able to help them rank higher on Google, boosting their presence in a highly competitive industry and leading to a 33% uplift in organic traffic.