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Elite is a physical activity provider specialising in adult fitness sessions, child sport coaching and mentorship. 


The Challenge & Result

Elite challenged us to create a logo that merged sports psychology and implemented the Greek symbol for psychology. Our design specialists carefully created a logo which incorporated all three of Elite’s requests, which exceeded their expectations.

We used a brain at the centrepiece of the logo and placed the Greek symbol within to signify the phycology aspect of the brand. We then used the Font Azonix, known for sports and entertainment, to compliment the wordmark ‘Elite’. The lighter colour blue was lastly used to represent healing, health and knowledge, which we believed best suited the personality of Elite.