The Challenge & Result
JRK Hair trusted us to recreate its brand image and identity. Their old logo didn’t offer the sophistication and royal feel that the brand wanted. The meaning behind the brand is that every woman deserves to feel like majesty with their hair, and so JRK wanted us to capture that essence of royalty within the logo. Our team listened to their needs and designed a bespoke, minimalistic logo that depicted the royal personality of JRK but was also modern. In addition, the serif typeface used and isolating the initials from the wordmark helped offer this.