A Private Catering company providing homely Afro-Caribbean dishes.
The Challenge & Result
Mel’s Meals, a popular African & Caribbean Private Catering company, challenged us to boost their brand presence, engage their existing community and increase their client base. Our team set out to build a large, loyal online community eager to acquire their services.
After conducting our initial social media audit, we found their key missing ingredient – creative ideation and quality content production. As a result, our team of experts launched their TikTok channel, bolstered their engagement, established their online community and implemented an aggressive Reels strategy. After becoming a part of our family, Mel’s Meals has welcomed 20+ new hungry clients month on month!