Archives: Portfolios

Kofi Agyemang

Kofi
Agyemang

A serial tech entrepreneur and SEO Specialist, highly skilled in Web Development.

Branding

The Challenge & Result

Kofi tasked us to create a logo to convey his personal brand. He wanted a minimal but professional logo that captured his initials K & A. Considering Kofi’s tech background, we wanted to keep the logo professional & modern whilst maintaining that futuristic edge! So our team of creatives decided to use the typeface family Valorant which gave the logo a ‘technological’ feel, interlocking his initials to design a bespoke and one-of-a-kind logo which he completely adored.

fgrafix.ltd

Village Education

Village
Education.

Village Education is an educational company that provides educational services and products for disadvantaged children, offering them the support and facilities they need to succeed equally.

0 %

Increase in TikTok Followers

+ 0 %

Increase In Sales

0 +

New Customers MoM

Web design

The Challenge & Result

From only operating offline, Village Education wanted us to create an e-commerce website and a new logo for their educational brand. The company wanted a logo that stressed education but was professional, clean and minimalistic. Our web and branding team listened to their needs and delivered a brand image/identity and website that reflected the wants of Village Education.

Our team developed a fully responsive Shopify site that helped with their conversion rate and increased their sales by 57.3%, bringing in over 30 new monthly customers. In addition, our fully optimised site allowed them to rank higher on Google bringing in more than 5% of sales from organic search alone. With the end user in mind, parents unfamiliar with purchasing products online, we ensured that it was easy for them to access all products by using appropriate CTA buttons where applicable.

Branding

The Result

Concerning branding, Baloo 2 Font was the main staple for the Village Education logo. This font is known for its ‘affable’ nature, which complements the Village Education ethos. In addition, the warm feeling of the Baloo 2 Font establishes an instant caring and welcoming feel to the brand, capturing the hearts of many parents that come into contact with Village Education.

fgrafix.ltd

Dias Design

Dias
Design

Dias Design, the missing piece you need to transform your home, from a vision to reality offering various packages suited to your needs and desires to transform your house into the home you’ve always dreamed.

Branding

The Challenge & Result

Dias Design challenged us to create a logo drawing inspiration from the Yin Yang symbol but incorporating the ‘d’ for Dias Design. We used the grid method to create a perfect but uniquely crafted letter’ d’; with the Yin Yang symbol in mind, we curved the d, giving the logo a smooth and complete identity. Geo Sans Light Font was used as it tends to increase the uniqueness and appearance of projects, so using this font gave the distinctiveness we were looking for, which was a complimentary choice by our designers.

fgrafix.ltd

Kwaku Homes

Kwaku
Homes

Kwaku Homes is Property Development Company based in London also offering cleaning and project management services. It was founded by Ethan Hammond in 2021 to create luxury feeling homes in South London.

Branding

The Challenge & Result

Kwaku Homes requested that we create a clean, minimalistic, but professional logo for their newly found property business. The team over at Kwaku Homes wished to use a typeface which had a pristine and contemporary finish. In addition, they sought to emulate the colour palette of their old logo (Navy Blue and Yellow-gold) and create a similar version which consisted of their brand’s initials’ K & H’.

branding

Typography

Our team selected typefaces that offer a professional but warm and homely feel. For example, the Noto Serif Display font used for the letters K & H allows for a modern yet sophisticated look, and the Montserrat font used for the words’ Kwaku Homes’ delivers a more welcome feel to the logo.

fgrafix.ltd

Mels Meals

Mel's Meals

A Private Catering company providing homely Afro-Caribbean dishes.

0 K+

TikTok Views

0 K+

Instagram Reel Plays

0 +

New Monthly Clients

marketing

The Challenge & Result

Mel’s Meals, a popular African & Caribbean Private Catering company, challenged us to boost their brand presence, engage their existing community and increase their client base. Our team set out to build a large, loyal online community eager to acquire their services.

After conducting our initial social media audit, we found their key missing ingredient – creative ideation and quality content production. As a result, our team of experts launched their TikTok channel, bolstered their engagement, established their online community and implemented an aggressive Reels strategy. After becoming a part of our family, Mel’s Meals has welcomed 20+ new hungry clients month on month!

0 %

Increase in TikTok Followers

+ 0 K

Views Across Platforms

0 %

Increase In Engagement Rate

testimonials

What The Team Have To Say

"Our social media hasn’t been the same since we got F GRAFIX on board. The interaction, growth and overall activity with our online presence has been noticeably different. Also, it’s the additional added value the team brings to the business: innovative content ideas, content production, web services and business development! F GRAFIX is definitely integral part of Mel's Meals!"

Melanie Frempongco-founder at mel's meals

“Since F GRAFIX joined Mel's Meals, I’ve seen a big difference in our engagement rate. Clients have continuously complimented the new look and feel of our Instagram channel!.”

Topeco-Founder at Mel's Meals

fgrafix.ltd

Elite

ELITE

Elite is a physical activity provider specialising in adult fitness sessions, child sport coaching and mentorship.

Branding

The Challenge & Result

Elite challenged us to create a logo that merged sports psychology and implemented the Greek symbol for psychology. Our design specialists carefully created a logo which incorporated all three of Elite’s requests, which exceeded their expectations.

We used a brain at the centrepiece of the logo and placed the Greek symbol within to signify the phycology aspect of the brand. We then used the Font Azonix, known for sports and entertainment, to compliment the wordmark ‘Elite’. The lighter colour blue was lastly used to represent healing, health and knowledge, which we believed best suited the personality of Elite.

fgrafix.ltd

Black Essence London

Black Essence London; was created for women to “find their essence and own their essence” by providing them with quality hair.

0 %

Conversion Rate

+ 0 %

Uplift In Organic Traffic

0 %

Increase In Online Sales

Branding

The Challenge & Result

Black Essence London came to us to create a logo for them that brings out the ‘essence’ of beauty but also gives off a luxurious feel. So our team of creatives got to work and designed an attractive yet bold and minimal logo to stand out against the competition. We saw the opportunity to use the letter B as a silhouette of a woman with hair to retain the salon and beauty image of Black Essence, which their team absolutely adored!

The fully responsive website we created for Black Essence gained a 13.7% conversion rate and a 119.7% increase in sales, considering they had been operating solely offline before. Furthermore, using optimised keywords, we were also able to help them rank higher on Google, boosting their presence in a highly competitive industry and leading to a 33% uplift in organic traffic.

Branding

Typography

Montserrat was the main font used for the letters B & E in the main symbol, which gave it that modern yet professional, bold look. Lastly, using Gruppo as the type for the wordmark gave the logo a sophisticated, premium tone.

fgrafix.ltd