The Challenge & Result
Tabitha Childcare contacted us about a rebranding. They needed a modern logo that depicted precisely what they did. So we created children’s illustrations to capture the essence of a nursery while maintaining their brand colours to sustain their image. We chose to continue using a light pastel purple for their logo as it represents delicateness, creativity and ambition, fitting with Tabitha Childcare’s personality. In addition, the typeface Jua we used for their logo offers a playful feel with its round curves, which we knew would work well for them.