Branding
The Challenge & Result
The Roundtable entrusted us with their rebranding. They wanted to retain the sophistication of their current logo but implement a more modern and professional feel to their brand, so our crafty brand designers got to work and made it happen.
We wanted to keep the logo clean and minimalistic, which was a challenge because of the many words associated with the brand. After bouncing several ideas, we concluded by using the primary word as the prominent piece for the logo. In addition, we decided to use the font Cinzel for this piece as it merges a contemporary and premium feel, which fits their brand.
