Village Education is an educational company that provides educational services and products for disadvantaged children, offering them the support and facilities they need to succeed equally.
The Challenge & Result
From only operating offline, Village Education wanted us to create an e-commerce website and a new logo for their educational brand. The company wanted a logo that stressed education but was professional, clean and minimalistic. Our web and branding team listened to their needs and delivered a brand image/identity and website that reflected the wants of Village Education.
Our team developed a fully responsive Shopify site that helped with their conversion rate and increased their sales by 57.3%, bringing in over 30 new monthly customers. In addition, our fully optimised site allowed them to rank higher on Google bringing in more than 5% of sales from organic search alone. With the end user in mind, parents unfamiliar with purchasing products online, we ensured that it was easy for them to access all products by using appropriate CTA buttons where applicable.
Concerning branding, Baloo 2 Font was the main staple for the Village Education logo. This font is known for its ‘affable’ nature, which complements the Village Education ethos. In addition, the warm feeling of the Baloo 2 Font establishes an instant caring and welcoming feel to the brand, capturing the hearts of many parents that come into contact with Village Education.